A complete campaign for complete dentures
Creating real recognition value instead of artificial, »smiling« testimonials: For Nobel Biocare, the market leader in dental implants, we redesigned global patient communication. Natural models and a puzzle piece as a recurring motif to accompany the slogan »Complete yourself« were our visual anchors. Based on this concept, we designed brochures, posters, folders and other print products.
Effect:
The realignment of Nobel Biocare's patient communication was very well received by doctors and patients alike, and it will sustainably differentiate the company from its competitors as a premium provider.