Cooperation with expert patients
The well-informed patients of the internet age want to make their own decisions regarding their therapies. Some of these patients are happy to pass on their knowledge to other patients. They are good at communicating and are valued expert patients and opinion leaders in blogs or online forums. co.patient regularly uses the expertise of such expert patients, e.g. by organising Patient Advisory Board meetings and cooperations when creating patient media.
Online reputation management (ORM)
Patients are influencers who have a significant impact on the online reputation of companies and products. Many drugs have a poor reputation online. Patients read forums about the side effects of certain medicinal products and start their therapy with negative expectations, which can lead to massive problems when it comes to adherence. We specifically approach these influencers and provide information that helps them form their opinions. This ensures that reporting about the products of our clients is more balanced.