Web Content Oncology
Client situation
Our client, a pharmaceutical company with several oncological medications in its portfolio, commissioned us to create content on several oncological clinical pictures specifically for clients.
Our solution
Our medical writers developed extensive content on the diseases for our client, from clinical pictures through to diagnostics, therapy, and issues regarding social legislation. Psycho-oncological aspects were presented in detail, as well. As an additional feedback loop, we integrated a patient organisation to which we presented the platform.
Client benefits
Our client's information platform achieved high user numbers and underpinned our client's claim of being a relevant player in oncology. Information material for patients often uses a language that is too sober or limited to medical facts. But to reach patients, it is better to communicate empathetically and, for instance, to address their fear of the disease as well as social aspects.